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Investment Principles
Here are some basic
principles that provide us with a framework for making investment decisions.
1. Diversification
In 1952, Markowitz won a Nobel Prize for his study showing (among other
things) that diversification reduces risk.
Diversification is the name used for the old adage, “don’t have all of
your eggs in one basket”. There are four
basic asset classes that you can include in your portfolio. These are shares, property, fixed interest
and cash. When interest rates are rising,
share prices are often falling, so one part of your diversified portfolio might
be losing value while the other part might be gaining value.
By including each of these asset classes in your investment portfolio,
you will reduce risk and volatility.
Studies have shown that a diversified portfolio can produce higher
returns with less volatility than you would have received if you invested only
in any of the component parts.
2. Predicting
the Future
In 1965 Samuelson won a Nobel Prize for his study showing that Market prices are the best estimates of
value, price changes follow random
patterns and future share prices are unpredictable.
I have never met anyone who
can predict the future.
If someone advises you to
invest in a particular company share, they are saying to you that the value of
this company will increase more than the value of other companies. Effectively they are predicting the future. For every person that buys a company share,
someone is selling it.
Nobody knows when markets
will go up and when they will go down.
Do you know what the share market will do tomorrow or next week?
3. Investment
Risk and Return
In 1966 Fama, published a study known as the Efficient Market
Hypothesis.
A fundamental principle of
investment is that risk and return are related.
We regard an investment in government bonds as a risk free investment
(on the basis that the government will not default). When we invest in shares, we are taking more
risk and investors expect to be rewarded with a higher return as compensation
for higher risk. This higher return over
the risk free return is called the market premium.
By measuring risk, we can
quantify the return we expect. How you
expose your investment portfolio to risk in the different asset classes is the
most critical decision you make in determining the return you can expect. If you invest in the whole market using, for
example an index fund, then you will expect the market rate of return. The only way you can achieve a higher return
is to accept a higher risk.
The key to an efficient
investment portfolio is in making sure that you are rewarded for the risk that
you take. Out of 20 investment
portfolios that I have recently measured (from 20 different advisers), I found
that 19 of them were receiving less than the market rate of return but were
taking higher than market risk. These
were inefficient portfolios because they were taking unrewarded risk. The following diagram illustrates this point.
Managing risk is the key to
investment success. You can’t manage risk if you don’t measure it.

- Portfolios
A, B and C are efficient because they do not have any unrewarded risk.
- Note
that portfolio C is taking substantially more risk than A but the increase
in return is relatively modest.
- Here
is the point. Portfolio D is taking
the same risk as C but has the same return as A. Portfolio D is inefficient because it
has unrewarded risk.
4. Determinants of Portfolio Performance
In 1990, Brinson, Randolph & Beebower published a landmark study, Determinants
of Portfolio Performance. Over
a 10 year period they studied 91 US Pension Funds with diverse portfolios.
They found that the market
timing decisions (whether to be in or out of the market) accounted for 2% of
the variance in returns, the stock selection decisions (which shares to buy or
sell) accounted for 4% of the variance in returns and the remaining 94% of the
variance in returns came from the asset allocation decisions (how much is in
different classes of asset).

Source of the
contribution to the variance in returns of diversified investment portfolios.
It is interesting to observe
that the global investment industry spends most of its time, money and energy
in market timing and stock selection knowing that this only accounts for 6% of
the variance in returns. The logical
approach is to accept that nobody can predict the future and spending most of
your time on the decisions that are proven to contribute the least to the
investment return, does not make sense.
Better to be expert at asset allocation because this is where the most
variance in return is produced.
5. An
Intelligent Framework for Constructing Investment Portfolios
In 1992 Fama & French
produced their landmark paper on the Multifactor asset pricing model &
value effect. They
found that three factors explained most of the return of stock portfolios.
The Market Factor
Stocks are riskier than
government bonds therefore investing in stocks will deliver a higher
return. The stockmarket has an expected
premium over government bonds.
The Size Factor
Small companies are riskier
than large companies and therefore have higher expected returns (Banz 1981).
The Book to Market Factor
Stocks with a high BtM ratio are generally
“distressed” stocks and therefore carry higher risk and this means higher
expected returns. These stocks are also
referred to as “value” stocks.
This leads to a simple view
that to achieve above market returns in a stock portfolio;
·
you could ensure the market rate of return with an
index investment; and
·
then add to that return with a tilt to small company and
value stocks.
The following table
illustrates how value and small capitalisation stocks have outperformed the
market in the UK, Europe and
the USA
over time. Similar observations have
been made in other markets.

Fama & French added a
further two factors to their pricing model to account for the fixed interest
effect.
The Maturity Factor - Longer-term fixed
interest investments are riskier than shorter-term fixed interest investments.
The Default Factor - Fixed
interest investments of lower credit quality are riskier than fixed interest
investments of higher credit quality.
Consequently fixed interest is
best kept short in maturity and high in credit quality so the risk exposure of
the portfolio can be increased in the equity markets, where expected returns
are higher.
6. Asset
Class Investing
As
we learned earlier, decisions about which stocks to buy or sell or whether to
get into or out of markets, contribute little to the variance in returns but
the asset allocation decision has a major impact. This is why it is important to understand the
risk and returns of different asset classes and to use this data to model and
construct investment portfolios that efficiently capture the returns of these
asset classes.
A
number of fund managers provide managed funds that are designed to capture the
returns of classes of assets. For
example, you can invest in funds that capture the returns of small company stocks
in the Australian market. These funds
don’t decide which stocks they should buy or sell (as active managers do), they
simply replicate the effect of all small stocks in the market and you can
capture the return of small company stocks as an asset class. Because these fund managers are not actively trading, the transaction costs and taxation
implications are minimised and the cost of funds management is reduced.
By
constructing portfolios based on capturing the returns of different asset
classes you can build more efficient portfolios and manage the risk and the
return. You can also reduce the cost of
the portfolio.
The
alternative is to build actively managed portfolios where advisers and fund
managers are constantly trading and attempting to predict the next winning
investment or timing the market. My
observation is that these are generally inefficient portfolios that tend to
under perform the market and often take higher than market risk. They are generally high cost portfolios,
particularly after taxation.
The rewards of multiple-asset-class
investing Roger C Gibson Journal of
Financial Planning; Mar
1999; 12, 3; ABI/INFORM Global
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